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How you can use a chatbot for your business

The short of it is:

1. Sales

2. Lead generation

3. Customer support

1. Sales

Messenger chatbots have an infinite amount of use cases, and it’s most commonly used for sales, lead generation and customer support. In Messenger you drive sales by either driving traffic to your website/booking page/cart page, e.g. clicking a link, or the sales is completed inside Messenger. The latter option is done via integration with the payment platform Stripe. At the moment this is offered by Manychat, one of the most popular chatbot platforms, but more payment options could come in the future.

Why use payment inside Messenger?

  • Using payments within Messenger means that the user doesn’t have to go to you sales page, meaning less loading time, less friction, and higher conversion
  • Messenger becomes another sales channel, available 24/7, and if you’re using the bot to it’s fullest capacity, it can also answer your customers’ questions in real-time.
  • Messenger marketing is all about conversations. Just like in a physical shop, the user will have a conversation with your business, you can ask for user preferences and based on the replies, recommend a suitable product.
  • Facebook Messenger is a well-known and trusted brand, meaning trust in the payment process.

 

After purchase, the customer can receive payment confirmation, delivery details, etc. right in Messenger. I highly recommend subscribing the user to a sequence, sending useful content around the product they just purchased.

Read more about how to set up payments using Manychat and Stripe here.

2. Lead generation

Messenger chatbots are perfect for lead generation. Through seamless conversations you can gather details about your user and based on the information they are giving you, send different content.

Segment your audience using tags, and collect their data with custom fields. As a general approach, I recommend asking the easier questions first, before asking about information people may be reluctant to give, such as email or phone number. Email is never shared by Facebook automatically, the user has to give clear permission to share their email. Depending on the users Facebook settings, the Messenger bot may suggest their email. It looks like a bubble that the user clicks on to confirm their email, but the info is only shared with the bot once the user has actually clicked the bubble. See the image below.

Let’s say an apparel e-commerce store collects leads via Messenger, it could look like something like this:

3. Customer support.

What is your business most frequently asked questions? Turn that boring page into a conversation and help your customers instantly, 24/7. Your most available customer support representative is your Messenger chatbot, and probably the most cost effective as well. Set it up once and it will continue to answer questions automatically every day, all days.

 

Do your clients want to book an appointment? A few sentences and button clicks later that’s done and your calendar (and theirs) is updated automatically.

 

Are they asking about delivery times or size recommendations? Send a friendly, helpful response catering to their needs.

 

Do they have a complaint and you’d like to collect their feedback? Haver you customers rate their experience and give their feedback, and collect this data where it’s the most convenient for you. With a Messenger chatbot you have a support representative working for you day and night.

1. Sales

Messenger chatbots have an infinite amount of use cases, and it’s most commonly used for sales, lead generation and customer support. In Messenger you drive sales by either driving traffic to your website/booking page/cart page, e.g. clicking a link, or the sales is completed inside Messenger. The latter option is done via integration with the payment platform Stripe. At the moment this is offered by Manychat, one of the most popular chatbot platforms, but more payment options could come in the future.

Why use payment inside Messenger?

  • Using payments within Messenger means that the user doesn’t have to go to you sales page, meaning less loading time, less friction, and higher conversion
  • Messenger becomes another sales channel, available 24/7, and if you’re using the bot to it’s fullest capacity, it can also answer your customers’ questions in real-time.
  • Messenger marketing is all about conversations. Just like in a physical shop, the user will have a conversation with your business, you can ask for user preferences and based on the replies, recommend a suitable product.
  • Facebook Messenger is a well-known and trusted brand, meaning trust in the payment process.

 

After purchase, the customer can receive payment confirmation, delivery details, etc. right in Messenger. I highly recommend subscribing the user to a sequence, sending useful content around the product they just purchased.

Read more about how to set up payments using Manychat and Stripe here.

2. Lead generation

Messenger chatbots are perfect for lead generation. Through seamless conversations you can gather details about your user and based on the information they are giving you, send different content.

Segment your audience using tags, and collect their data with custom fields. As a general approach, I recommend asking the easier questions first, before asking about information people may be reluctant to give, such as email or phone number. Email is never shared by Facebook automatically, the user has to give clear permission to share their email. Depending on the users Facebook settings, the Messenger bot may suggest their email. It looks like a bubble that the user clicks on to confirm their email, but the info is only shared with the bot once the user has actually clicked the bubble. See the image below.

Let’s say an apparel e-commerce store collects leads via Messenger, it could look like something like this:

3. Customer support.

What is your business most frequently asked questions? Turn that boring page into a conversation and help your customers instantly, 24/7. Your most available customer support representative is your Messenger chatbot, and probably the most cost effective as well. Set it up once and it will continue to answer questions automatically every day, all days.

 

Do your clients want to book an appointment? A few sentences and button clicks later that’s done and your calendar (and theirs) is updated automatically.

 

Are they asking about delivery times or size recommendations? Send a friendly, helpful response catering to their needs.

 

Do they have a complaint and you’d like to collect their feedback? Have you customers rate their experience and give their feedback, and collect this data where it’s the most convenient for you. With a Messenger chatbot you have a support representative working for you day and night.

Personalization at scale.

 

+34 634 57 02 84

malin@hookhold.marketing

C/ del Comte Borrell, 62, 08015 Barcelona

Personalization at scale.

 

+34 634 57 02 84

malin@hookhold.marketing

C/ del Comte Borrell, 62, 08015 Barcelona

© 2021 Hook & Hold Marketing. All rights reserved.